GS The Beauty Authority

A beauty focused how-to blog featuring makeup how-to's, plus modern skin care tips, reviews of beauty devices, our current obsessions, what inspires us, plus countless quick tips and tutorials from industry make-up artists and beauty insiders.

The Beauty of Back to Basics

The Beauty of Back to Basics

How was your summer? If it was anything like mine, I can't believe it's over already!  This sunny season was packed with hiking, picnics, friends, parties and even a small vacation.  But in-between all that my skin has taken a serious back-seat.  Sure I used my sunscreen and my exfoliating cleanser but my complexion really needs a pick me up.  Maybe a...

5 reasons to use a better moisturizer

5 reasons to use a better moisturizer

You get what you pay for is sometimes true, especially when it comes to the quality of products you apply to your body's largest organ - the skin! Did you know that most OTC (over the counter) moisturizers or lotions are made of just 1-2 nourishing ingredients and the rest is waxes, water or filler ingredients?  Need a...

Reverse Hyperpigmentation without Hydroquinone

Reverse Hyperpigmentation without Hydroquinone

Hyperpigmentation is defined as a common, usually harmless and painless condition where patches of skin may be darker in color than the skin tone more common to the rest of the body. This darkening occurs when an excess of melanin, the body's natural pigment that produces skin color, forms deposits in the skin, often as a result ...

Why It's Time to Get Serious About Serums

Why It's Time to Get Serious About Serums

Why do I need a serum?Questions about what a serumis for and/or why it's necessary have filled our inbox on the regular. The short answer is essentially, yes, a face serum is a key part of any skin care routine—regardless of skin type. Unlike toners (balance skin's pH) and moisturizers (last step before makeup or going to bed, but not the only thing required for healthy skin), serums have the benefit of...

Amino Acids for Anti-Aging

Amino Acids for Anti-Aging

The building block of our skin cells, of all proteins, Amino Acids makeup about 75% of the human body.   Amino Acids are critical to the healthy of our bodies because they help to hydrate, repair, and strengthen. Keeping the skin hydrated is the single most important step to maintaining a youthful appearance.  Applying products...

Why should I Apply Anti-Aging Skincare Before Makeup?

Why should I Apply Anti-Aging Skincare Before Makeup?

For truly beautiful skin you should start before applying your makeup - by treating issues appropriately, including anti-aging products in your regimen, and nourishing the skin with quality botanical ingredients. Skin care should be applied not just at night, but also in the morning before your makeup! Limiting your skin's nutrition to just once a day also limits it's ability to heal and...

Summer Skin Brightener

Summer Skin Brightener

We all want to have clear, bright and radiant skin, right? For some of us though that can be a tall order.  I have pesky age spots that show up especially in the Summer and it's time to make them go away - for good!  Some people swear by Hydroquinone, considered the standard for skin bleaching and brightening, but its use globally has led to safety concerns. According to a report published by...

Everyday Makeup Inspiration

Everyday Makeup Inspiration

Celebrities are always gorgeous when they walk the red carpets! The hair, the makeup, the dresses!  But I don't have a whole team of stylists to help me so I went looking for natural looking makeup that is easy to recreate at home.   Something I found common in all my favorite looks was that they all had perfectly matched foundation, they all...

Summer Skincare Must Haves

Summer Skincare Must Haves

The days are getting longer and brighter and I can feel summer coming - it's just around the corner, or the next spring snow storm!  Are you as anxious waiting for the warmer weather? Instead of just longing for the sunshine I decided to start prepping for my Summer Skincare routine.  We should always...

How to Contour with Biofond

How to Contour with Biofond

Contouring with makeup gives you the artistic ability to create dimension through highlighting and shadowing the face for a more complimentary appearance.  You can make your nose or chin appear smaller, your cheek bones more defined, or hide an uneven complexion due to skin damage or illness.   Makeup artist have been contouring faces for decades, it's not a new trend, but has gained a lot of traction in social media...

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